about
I spent years on the buyer's side. Now I fix the data.
I've worked in digital media for over 10 years, most of it managing campaign performance. I watched good campaigns get optimized on bad data: conversions that double-counted, leads that never showed up, revenue with no source.
About five years ago I moved to the other side of that problem: ad tech and tracking data infrastructure. Now I'm the person who finds out why the numbers are wrong, fixes it, and proves the fix on the live beacon.
That's why I care whether a conversion actually counts. I've been the one making budget calls on it.
Dallas, TX · Central time · working remotely with US clients
how I work with you
- Written updates
- You'll know what I checked, what I found, and what's next, without chasing me.
- Documented handoffs
- What changed, where, and why, so the next person can pick it up.
- Plain language
- A summary you can forward to your boss, plus the technical detail for your developer.
- Honest limits
- If the fix isn't mine to make, I'll say so and tell you who can.
industries
- Multifamily & senior living EliseAI · Yardi/RentCafe · Entrata · Knock · PERQ
- E-commerce
- B2B & industrial supply
- Home services
- Automotive
- Education
- Healthcare
- Hospitality & attractions
platforms
- GTM
- Tealium iQ
- server-side GTM
- GA4
- Google Ads
- Enhanced Conversions
- Meta Pixel + CAPI
- The Trade Desk
- Microsoft UET
- TikTok
- Shopify
- BigCommerce
- WooCommerce
- CallRail